VP, Executive Creative Director

I’m an award-winning creative executive shaping iconic brands through campaigns, design, digital innovation, and storytelling that drives culture and business impact.

— Open to Executive Creative Leadership / Freelance

Photography

Site Of the Year — 2015
Best Visual Designer Of the year — 2015

Selected Work

Nike

Creative Direction
Photography
Content
Campaigns

Nike photoshoot studio setup with photographer and lights

Nike Photography - Global Direction, Nike.com Nike Icon Studios LA

Person adjusting a blue and orange sneaker in a photoshoot setting, with white backdrop and studio equipment.

Nike Icon Studios in Los Angeles

Executive Creative Director crafting brands through strategic storytelling, digital innovation, and creative excellence.

Children playing soccer on a court, one kicking a ball, with the text 'Where All Athletes Belong.' Nike advertisement.

Nike.com

Woman wearing black and white striped Nike sports bra and black leggings.

Person in Nike sports bra holding a jump rope

Group of people running on a street with Nike Joyride branding, palm trees in background.

Close-up of textured red and gray fabric with embossed stars pattern.

Nike Joyride Run Flyknit sneaker in light blue with orange and purple accents

Wealthsimple

OOH
Content
Campaigns

See Case Study

Man making a funny face in Wealthsimple ad with text 'End Rate Face.'

Advertisement featuring a person with curly hair expressing dissatisfaction, with large text "END RATE FACE" and "Wealthsimple" branding.

Advertisement featuring a man with glasses, wearing a cap, with text 'End Rate Face' and 'Wealthsimple' along with their website URL.

Person with a grimaced expression, braided hair, and wearing an earring. Text: "END RATE FACE" and "Wealthsimple," with website link for mortgage services.

Wealthsimple

Margin

Art Direction: Kyle Shields, Gregory Hergott
Creative Direction: Greg Bolton
Motion Design/ 3D: Ben Fryc

Self-directed trading

UI Design: Cathaleen (CJ) Flynn
Art Direction: Jeshurun Webb
Copy: Aofie Stapleton
Motion Design/ 3D: Ben Fryc

Smartphone displaying financial app with cash balance, savings, and investments on green background.

Digital coupon on phone screen for 10% off Crocs order, surrounded by decorative purple frame and columns; includes Cash App branding.

“Cash App, TLDR” :90

Role: Group Creative Director | Team: Sylvain Theyssens, Daniel Belay, Victor Bivol, Marquia Walton.
Description: Get foreign investors who are not familiar with the product to more deeply understand all that Cash App has to offer. - 2023

Twitter

Creative Direction
Product Design
Editorial
Campaigns

Boat with large billboard displaying a tweet, ocean, beach, and cityscape in background.

Digital billboard in city displaying a tweet reading: 'Hire Black People. Pay Black People. Honor Black People.' by Britt, with a yellow taxi passing by.

Twitter, Global Creative Director
Twitter billboards are taking over the streets of seven US cities to promote wearing masks to combat the ongoing COVID-19 pandemic.

BlackLivesMatter - Global Creative Director
Twitter showcase Black Lives Matter Tweets on billboards across the country. Signs and murals are part of broader campaign to elevate Black voices through a variety of media Atlanta, Chicago, Louisville, Minneapolis, New York City, Los Angeles, Oakland, and Philadelphia.
#BlackLivesMatter

— 2020

Person serving food in kitchen with large inflatable "49" balloons and spread of snacks on table.

Chime

Creative Direction
Content
Campaigns
Brand Strategy

Person lounging on yellow inflatable raft in a pool, talking on phone.

Man in a brightly lit closet space wearing a yellow puffer jacket and a bucket hat, talking on a red telephone, surrounded by colorful clothing and accessories.

“Perfect, except…” TVC | Director: Mark Romanek DP: Jeff Cronenweth
Role: Executive Creative Director | Agency: Wieden & Kennedy & Anonymous Content

Description: Nobody is perfect, especially when it comes to finances.But we certainly like to pretend we are. Letting our perfect facades crumble, just a little, is the first step to getting better. The second step is reaching out for help.

How does Chime help? Chime is built on understanding and working with people’s imperfections. This empathy can transcend the category and inspire something bigger —the belief that our imperfections aren’t something to be ashamed of. That we don’t have to be perfect to be perfect.

Person wearing sunglasses against a colorful gradient background, with the text "Typeface Chirp Display, Weight: Expanded Bold."

"#SFW" in pink text, yellow background, animated stylistic effect highlighting safe content.

Chime

• 21 Savage

• Chime • 21 Savage •

21 Savage and Chime Launch Second Year of Financial Literacy Campaign That Will Give Out $100K in Scholarships

Chime

21 Savage, outdoor basketball court in background.

Two women braiding hair in a salon, one holding braided extensions, the other working on a client's hair, seated in a red salon chair.

21 and his Leading By Example foundation have once again teamed up with Chime to educate students across the country on the importance of financial literacy, with a focus on kids in grades 9-12. chime.com/21savage/

Chime

Creative Direction
Photography
Content
Campaigns
Brand Strategy

“Happy Chime” TVC, :30, :15, :8

Director: Crystal Moselle | DP: Jackson Hunt

Role: Executive Creative Director | Production: Somesuch

Description: The TV Spots themselves will highlight the ecosystem of Chime products across Debit and Credit and further position Chime as serving several financial needs.

With a warm, uplifting, and soulful musical backbone and visually rhythmic vibe, the commercials aim to show how a notification from Chime can turn an everyday moment into something far more happier.

Delivery person pushing a package on a cart through an urban street, with buildings in the background.

A man walks up stairs while a woman in a red outfit descends in an urban setting.

The Shoe Surgeon x Chime — Head of Creative

The collection is a testament to @TheShoeSurgeon & Chime challenging old-school tradition. Sharing this vision made for a perfect pair.

chime.com/theshoesurgeon

— 2021

The shoe surgeon holding teal high-top sneaker indoors, with tattooed hand and casual clothing.

Person lacing up teal Nike sneakers, showing tattooed hands and legs, sitting on a bench.

Three people laughing and talking, viewed through a glass table with drinking glasses and plates.

Wealthsimple

Content
Campaigns

Two people entering a car with brown leather interior, featuring a panoramic sunroof.

Chime

Creative Direction
Photography
Content
Campaigns
Brand Strategy

“Whoa”, Chime TVC, :30 :15 —

Role: Executive, Head of Creative
Production: OpenRange

Close-up of a human eye with a reflection in the pupil

Person holding a tall stack of rainbow-colored ice cream scoops in front of a lit sign at night.

Visa debit card being inserted into a card reader with green light, background blurred.

Person holding a green Chime Visa credit card.

CHANEL

• Dior

• CELINE

• Nespresso

• Apple

• CHANEL • Dior • CELINE • Nespresso • Apple •

Group of people wearing Celine hoodies huddled together, black and white photo.

Art Direction, Celine.com — 2010

Lafayette148 - Brand book & Art Directon

Nike.com, PDP Art Direction (Digital) Apple Watch Nike+ Series 4

Three models wearing Chanel fashion, including a cropped white shirt with "CHA" and "NEL" text, sunglasses, and chic black outfits. Black and white photo with high fashion styling.

Art Direction, Chanel.com — 2010

George Clooney drinking coffee in a dimly lit room

Nespresso.com — 2013

Miss Dior perfume bottle and aviation headset on a car seat.

Black and white photo of natalie portman in a white dress sitting in a helicopter.

Miss Dior - Art Direction

Woman with thoughtful expression indoors

Lancome - Photographer

Wealthsimple, Cash 2.0 Summer Campaign
July 2024

Role
VP, Executive Creative Director
Credits
3D Agency: Tendril

Art Direction: Amy Savidge
3D Art Direction: Ben Fryc
UX Design: CJ Flynn
Copywriting (Dotcom): Aoife Stapleton
Copywriting (Lifecycle) Eli Burnstein
Copywriting (Paid ads/concept): Carly McCready
Producer: Greg Tharp

Link
https://www.wealthsimple.com/en-ca/switch-offer

Wealthsimple

3D metallic recycling symbol with two arrows forming a circle

Wealthsimple

OOH
Content
Campaigns

See Case Study

Billboard with "Built for Big Dreams" text and Wealthsimple branding, featuring a blurred athlete and monetary markers.

Person wearing a red sweater and black jacket, sitting by a window, looking at the camera.

Hofen

Creative Direction
Photography
Content
Campaigns
Brand Strategy

Person cycling near modern architecture, skyscrapers in background

Founder & Creative Director, Stylist (Clothing Brand) — 2018

Hofen is street-smart apparel that is reactive to urban environments and encounters. It’s the everyday premium: useful and beautiful, and its details serve a purpose.

I- Life-long

We create life-long wear, which solve our consumer’s exact need, at the exact time. Our high-end, premiu products, solve and simplify whatever life throws at them.

II - Seasonless

We echo the desires of a generation that isn’ defined by structures or timelines. We’ll hav one-off pieces, collaborative pieces or whatever, available direct to the customer. We drop whenever it feels right, an announce each release within the context of a Hofen magazine issue.

III - Instinctual

Eschewing the need for conscious reasoning, we are fuelled by intuition, by a moment of chance: discoveries, experiences or feelings, that shape and define us. We believe in fresh products, dropped when the feeling is right.

Fashion model in yellow top holding a brown leather bag, showing tattoos on fingers.

Fashion model holding a brown leather portfolio

Man in green jacket with backpack standing in front of tall building, looking upwards.

Two people sitting on a couch near a window, one wearing a brown jacket and cap, the other dressed in black, holding a brown leather bag.

Person wearing black coat, jeans, green cap, and brown leather backpack

Photography

• 2015-16

• Photography • 2015-16 •

Michèle Lamy Smiling with skull bandana and cigarette

Person skateboarding in skate park during daytime

See More

Woman with long dark hair and white tank top sitting on a bed

Concert stage with a performer jumping, backlit by stage lights.

Smiling woman in a cozy room with books and cat figurines on a shelf.

“#WhyIChime” TVC, 30s,15s

Role: Executive, Head of Creative | Agency: Blink & Chime

Description: Tableau of different environments with two casted characters. From existing member stories: two characters are talking about a relatable financial issue, with a valuable lesson learned.

Member Story Inspiration: Jeninne lives in Vermont with her boyfriend and two cats. She didn’t think mistakes of her 20’s would haunt her still. Patricia faced similar issues when she and her husband moved to a new state — paying on time, every time didn’t matter, her credit score did.

A couple sitting on a couch in a living room, engaged in conversation. The man is holding a TV remote while the woman, wearing glasses, listens attentively. The room is warmly lit with a lamp and decorative framed pictures on the wall.

Member Story Inspiration: Monica and her brother Jordan share their bills — but sometimes things can slip through the cracks. Monica forgot to pay their cell phone bill, and without the help of Chime’s SpotMe, this sibling situation could have turned into a rivalry real quick! Good thing Chime’s got their backs.