VP, Executive Creative Director

Previously Cash App, Nike, Twitter, Chime, AKQA

I'm a French award-winning, multidisciplinary brand designer and creative executive with expertise in advertising, creative strategy, production, and photography. I lead global brand creative, manage digital experiences, and oversee social content.

— Let's chat

Photography

Site Of the Year — 2015
Best Visual Designer Of the year — 2015

Selected Work

Wealthsimple

OOH
Content
Campaigns

See Case Study

Sluggish | Wealthsimple

Nike

Creative Direction
Photography
Content
Campaigns

Nike Photography - Global Direction, Nike.com

Nike Icon Studios in Los Angeles

Wealthsimple

Content
Campaigns

Wealthsimple

OOH
Content
Campaigns

See Case Study

Twitter

Creative Direction
Product Design
Editorial
Campaigns

Twitter, Global Creative Director
Twitter billboards are taking over the streets of seven US cities to promote wearing masks to combat the ongoing COVID-19 pandemic.

BlackLivesMatter - Global Creative Director
Twitter showcase Black Lives Matter Tweets on billboards across the country. Signs and murals are part of broader campaign to elevate Black voices through a variety of media Atlanta, Chicago, Louisville, Minneapolis, New York City, Los Angeles, Oakland, and Philadelphia.
#BlackLivesMatter

— 2020

Nike.com

Nike Studio

• PDX

• Nike Studio • PDX •

The Shoe Surgeon x Chime — Head of Creative

The collection is a testament to @TheShoeSurgeon & Chime challenging old-school tradition. Sharing this vision made for a perfect pair.

chime.com/theshoesurgeon

— 2021

Chime

Creative Direction
Photography
Content
Campaigns
Brand Strategy

“Happy Chime” TVC, :30, :15, :8

Director: Crystal Moselle | DP: Jackson Hunt

Role: Executive Creative Director | Production: Somesuch

Description: The TV Spots themselves will highlight the ecosystem of Chime products across Debit and Credit and further position Chime as serving several financial needs.

With a warm, uplifting, and soulful musical backbone and visually rhythmic vibe, the commercials aim to show how a notification from Chime can turn an everyday moment into something far more happier.

“Cash App, TLDR” :90

Role: Group Creative Director | Team: Sylvain Theyssens, Daniel Belay, Victor Bivol, Marquia Walton.
Description: Get foreign investors who are not familiar with the product to more deeply understand all that Cash App has to offer. - 2023

Wealthsimple, Cash 2.0 Summer Campaign
July 2024

Role
VP, Executive Creative Director
Credits
3D Agency: Tendril

Art Direction: Amy Savidge
3D Art Direction: Ben Fryc
UX Design: CJ Flynn
Copywriting (Dotcom): Aoife Stapleton
Copywriting (Lifecycle) Eli Burnstein
Copywriting (Paid ads/concept): Carly McCready
Producer: Greg Tharp

Link
https://www.wealthsimple.com/en-ca/switch-offer

Wealthsimple

Chime

• 21 Savage

• Chime • 21 Savage •

21 Savage and Chime Launch Second Year of Financial Literacy Campaign That Will Give Out $100K in Scholarships

Chime

21 and his Leading By Example foundation have once again teamed up with Chime to educate students across the country on the importance of financial literacy, with a focus on kids in grades 9-12. chime.com/21savage/

Chime

Creative Direction
Content
Campaigns
Brand Strategy

“Perfect, except…” TVC | Director: Mark Romanek DP: Jeff Cronenweth
Role: Executive Creative Director | Agency: Wieden & Kennedy & Anonymous Content

Description: Nobody is perfect, especially when it comes to finances.But we certainly like to pretend we are. Letting our perfect facades crumble, just a little, is the first step to getting better. The second step is reaching out for help.

How does Chime help? Chime is built on understanding and working with people’s imperfections. This empathy can transcend the category and inspire something bigger —the belief that our imperfections aren’t something to be ashamed of. That we don’t have to be perfect to be perfect.

CHANEL

• Dior

• CELINE

• Nespresso

• Apple

• CHANEL • Dior • CELINE • Nespresso • Apple •

Art Direction, Celine.com — 2010

Lafayette148 - Brand book & Art Directon

Nike.com, PDP Art Direction (Digital) Apple Watch Nike+ Series 4

Art Direction, Chanel.com — 2010

Nespresso.com — 2013

Miss Dior - Art Direction

Lancome - Photographer

Chime

Creative Direction
Photography
Content
Campaigns
Brand Strategy

“Whoa”, Chime TVC, :30 :15 —

Role: Executive, Head of Creative
Production: OpenRange

Hofen

Creative Direction
Photography
Content
Campaigns
Brand Strategy

Founder & Creative Director, Stylist (Clothing Brand) — 2018

Hofen is street-smart apparel that is reactive to urban environments and encounters. It’s the everyday premium: useful and beautiful, and its details serve a purpose.

I- Life-long

We create life-long wear, which solve our consumer’s exact need, at the exact time. Our high-end, premiu products, solve and simplify whatever life throws at them.

II - Seasonless

We echo the desires of a generation that isn’ defined by structures or timelines. We’ll hav one-off pieces, collaborative pieces or whatever, available direct to the customer. We drop whenever it feels right, an announce each release within the context of a Hofen magazine issue.

III - Instinctual

Eschewing the need for conscious reasoning, we are fuelled by intuition, by a moment of chance: discoveries, experiences or feelings, that shape and define us. We believe in fresh products, dropped when the feeling is right.

Photography

• 2015-16

• Photography • 2015-16 •

See More

“#WhyIChime” TVC, 30s,15s

Role: Executive, Head of Creative | Agency: Blink & Chime

Description: Tableau of different environments with two casted characters. From existing member stories: two characters are talking about a relatable financial issue, with a valuable lesson learned.

Member Story Inspiration: Jeninne lives in Vermont with her boyfriend and two cats. She didn’t think mistakes of her 20’s would haunt her still. Patricia faced similar issues when she and her husband moved to a new state — paying on time, every time didn’t matter, her credit score did.

Member Story Inspiration: Monica and her brother Jordan share their bills — but sometimes things can slip through the cracks. Monica forgot to pay their cell phone bill, and without the help of Chime’s SpotMe, this sibling situation could have turned into a rivalry real quick! Good thing Chime’s got their backs.